nappydevelopments.com • v4

Naples Recurring Property Care — Business Ops v4

Engineered for dependable cash flow, delegation, and defensible execution.

Mission + Constraints

Target: $10k+/month net in Naples with repeatable service operations and low novelty risk.

Net income > vanity revenue Recurring contracts first Asset-light launch Delegation in 6–12 months

Core Offer

Recurring Property Care Program for seasonal owners, luxury homes, and HOA/property manager portfolios.

  • Exterior checks + documentation
  • Storm prep / post-storm inspections
  • Arrival/departure readiness
  • Vendor coordination + escalation management

Go-to-Market (Dual Track)

  • Track A: luxury homeowners (faster cash)
  • Track B: HOA + property managers (bigger contracts)

Purpose: avoid cash burn while HOA board cycles move slowly.

Validation Script (Top 20 Questions)

Run these before heavy setup. Goal: identify pain bundles, spending ranges, and buying friction.

  1. How are exterior cleaning, inspections, and minor maintenance handled now?
  2. What is most frustrating about current vendors?
  3. What do you currently pay monthly/annually?
  4. Where do issues escalate to you personally?
  5. What breaks when owners are out of town?
  6. What response windows are acceptable?
  7. How important are photos and monthly reports?
  8. Who approves vendor changes?
  9. What proof is required before trust?
  10. What contract terms are non-starters?
  11. Would fixed monthly pricing be preferred?
  12. Would you pay more for single-point accountability?
  13. What budget threshold can be approved quickly?
  14. What storm-season gaps do you see?
  15. How often are jobs late/incomplete?
  16. What complaint patterns repeat each quarter?
  17. What is your ideal vendor communication cadence?
  18. What would make a pilot feel low-risk?
  19. If results are strong in 30 days, what blocks conversion?
  20. Would you review a 1-page pilot scope this week?

Pricing Framework (Starting Point)

Tier Monthly Range Best For Includes
Essential $599–$1,200 Seasonal homeowners 2 checks/month, reporting, 48h non-urgent response
Premium $1,250–$2,500 Luxury homes Weekly/biweekly checks, priority coordination, storm checklist, 24h response
Concierge / HOA $2,500–$7,500+ HOAs + PM portfolios SLA-backed program, monthly KPI report, quarterly maintenance roadmap

Contract standards: 6-month minimum, autopay required, change orders for scope drift, annual pricing adjustment clause.

90-Day Scoreboard

  • 12+ recurring clients
  • $18k–$25k MRR
  • Gross margin ≥ 50%
  • 1 HOA/PM pilot live

Leading KPIs

  • 40 outreach touches/week
  • 8–12 discovery calls/week
  • 3–5 proposals/week
  • Close rate target: 25%+
  • Rework rate target: <5%
  • CAC payback target: <3 months

Short Name Shortlist

Selected for shortness, trust, and premium tone:

Domain targets: gulfkeep.com, homekeepfl.com, coastkeep.com

Next Action (15 minutes): choose one name, then send 10 outreach emails using the validation ask: “Open to reviewing a 1-page pilot scope this week?”

Built as v4 planning page on nappydevelopments.